About Me.
I was introduced to the world of Film/Video while I was in high school. I spent many days filming and editing for class projects or just for fun with friends.
After I graduated from high school in 2011, I enrolled at the University of Texas at Arlington as a Civil Engineer. In the Spring of 2013, I changed majors over to Film/Video in order to pursue my passion. I graduated with a Bachelor of Fine Arts in the Fall of 2016. In 2020, I returned to UT Arlington for an accelerated Masters in Business Administration and graduated in 2021.
I am currently a Video Content Producer for 1Finity Inc, formerly known as Fujitsu Network Communications. I also own a media production company, Salinas Media Solutions.
Experience
1Finity, Video Content Marketing Manager
July 2025- Present
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Spearheaded the rebranding of Fujitsu Network Communications into 1Finity, developing new video branding guidelines and a comprehensive video marketing strategy, improving audience retention by 40%.
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Led end-to-end productions for live and virtual events, overseeing scripting, directing crews up to 8 people, and post-production, ensuring brand consistency and technical excellence, reducing project turnaround times by 40%.
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Collaborated with marketing and leadership teams to align creative execution with strategic goals, driving a 20% increase in digital engagement and strengthening brand positioning in B2B and B2C markets.
Fujitsu Network Communications, Video Content Marketing Manager
April 2022 - July 2025
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Transformed Fujitsu’s video marketing strategy by developing engaging product explainers, customer case studies, and executive messaging videos, improving audience retention by 30%.
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Led end-to-end production for live and virtual events, overseeing scripting, directing crews up to 8 people, and post-production, ensuring brand consistency and technical excellence, reducing project turnaround times by 40%.
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Collaborated with marketing and leadership teams to align creative execution with strategic goals, driving a 20% increase in digital engagement and strengthening brand positioning in B2B and B2C markets.
Makers Gym,
Creative Operations Manager
Nov 2020 - April 2022
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Established and managed a high-functioning creative studio, equipping teams with professional-grade video, photography, and sound production capabilities, enhancing production quality.
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Developed standardized workflows for video production, reducing content delivery timelines by 50% while maintaining high- quality standards, improving efficiency.
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Directed multi-platform content, including live events, branded social media campaigns, and promotional video assets, boosting audience engagement by 50%.
Education
2020 - 2021
University of Texas at Arlington
Master of Business Administration. Here I developed strong management and leadership skills, with an emphasis on strategic thinking, decision-making, and organizational leadership.
2011 - 2016
University of Texas at Arlington
Bachelor of Fine Arts in Film/Video. Here I learned the basics of film/video production, directing, production management, and cinematography.